I really do think this is the oddest meme. I don't even know how to express what strikes me as so odd about it.
If it helps, the meme originated because a Harry Potter fan posted a rant about how J.K. Rowling was a hypocrite, since she wrote on her website about female body issues (young girls under tremendous pressure to be thin) and yet, in her book, all fat people are evil*. Thus this makes JKR, in addition to her many other sins against fandom, a hypocritical fatphobe, and consequently, someone the ranting fan would hate in real life, since she is surely anti-feminist too.
In response to this rant, another irate fan posed the question in her LJ, and it developed into a meme. But there was an agenda behind it, and perhaps that's what you're getting.
*pointed out to her by commenters that this was not true.
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If it helps, the meme originated because a Harry Potter fan posted a rant about how J.K. Rowling was a hypocrite, since she wrote on her website about female body issues (young girls under tremendous pressure to be thin) and yet, in her book, all fat people are evil*. Thus this makes JKR, in addition to her many other sins against fandom, a hypocritical fatphobe, and consequently, someone the ranting fan would hate in real life, since she is surely anti-feminist too.
In response to this rant, another irate fan posed the question in her LJ, and it developed into a meme. But there was an agenda behind it, and perhaps that's what you're getting.
*pointed out to her by commenters that this was not true.